Previous Diversification Corporate Strategy Essay - Paper Example Previous Diversification Corporate Strategy Essay In the decade between and innovative leadership created growth within PepsiCo adopted a policy of diversification by structuring itself into three major divisions: The competitive success was to create a distinctive image and to develop innovative and tasty new products.
Based on the findings, Amul entered into the following areas: Positioned as the 'Real Ice-cream,' Amul Ice cream was one of the few milk-based ice creams in the market.
With GCMMF gradually expanding its distribution reach, Amul was all set to strengthen its share in the ice cream segment. In AugustAmul launched branded yoghurt in India for the first time, when it test marketed "Masti Dahi" in Ahmedabad first and then introduced it all over the country.
Each gm cup was priced at Rs In JanuaryAmul re-entered the carton milk market with the launch of "Amul Taaza" in Mumbai. Amul Taaza was non-sweetened, plain, low fat milk. The product was positioned as a lifestyle as well as functional product.
It was targeted at the upper middle class housewife who could use it for different occasions. Amul was targeting sales of about 0. In NovemberAmul decided to promote mozzarella cheese, which was used in pizza.
The growing demand for mozzarella cheese from pizza making companies like Pizza Hut and Domino's Pizza was expected to give Amul's cheese sale an additional push. In JulyAmul planned to enter the instant coffee market through a tie-up with Tata Coffee.
GCMMF had a strong national distribution network while Tata Coffee had expertise in manufacturing and marketing coffee. As a part of the tie-up, Amul was to source the instant coffee from Tata Coffee and distribute it. The domestic coffee market was estimated at Rs.
In AugustAmul decided to enter the ready-to-eat stuffed paratha, cheeseburger, cheese and paneer pakoda, and cheese sandwich segments. The products were to be marketed under the SnowCap brand.
The SnowCap brand would also include tomato sauce and ketchup. Amul was also restructuring its chocolates business. Seven of its brands that were withdrawn from the market were to be relaunched soon.
Amul tied up with Campco, the cocoa and arecanuts farmers' cooperative in Karnataka and Kerala, for the supply of cocoa beans. Amul marketed Milklairs, which was manufactured by Campco.
This tie-up was expected to help Amul in the expansion of its chocolate business. It is rich in proteins.Pizza Hut is planning to add new units in India by next year.
Additionally, according to Financial Express, the chain plans to diversify its menu to include wraps, smoothies, pastas and milkshakes. There are currently about Pizza Hut locations throughout India.
Previous Diversification Corporate Strategy Essay. In the decade between and innovative leadership created growth within PepsiCo adopted a policy of diversification by structuring itself into three major divisions: beverages, snack foods and restaurants - Previous Diversification Corporate Strategy Essay introduction.
amul's diversification strategy a pizza for rs 20! In early , Gujarat Cooperative Milk Marketing Federation (GCMMF)  planned to leverage its brand equity and distribution network to turn Amul  into India's biggest food brand.
A Pizza For Rs 20! Contd GCMMF on its part would have a ready market for its cheese products. Analysts felt that the supply of cheese products by GCMMF at a cheaper price would enable the retailers to price pizzas lower than that of the competitors.
Organizations That Have Used Concentric Diversification. by Tiffany C. Wright.
Related Articles. PepsiCo adopted a related diversification strategy when it broadened its product line from soft drinks to fast food franchises and snack foods. The fast food restaurants --including Burger King and Pizza Hut -- purchased large quantities of soft.
Businesses use various strategies to expand their markets, geographical reach or product lines. Some use an acquisition strategy to grow, while others favor a product-driven marketing and sales strategy.
Still others employ a diversification strategy to achieve company goals. Companies diversify.